This is My Family.
My name is Ralph G Jordan IV.
The beautiful women on the left is my better whole, Sanenyah.
And the part gremlin down front is the future of the Ralph namesake, lil’ Ralph L Jordan V.
Welcome to Our Little Story.
Instead of simply showing you where I began, I wanted to give you a little insight into the things that truly matter most to me.
That’s Me circa 1982
We didn’t have High Definition Digital Cameras back then :0)
but if we did you would see the entrepreneurial spark glowing in my eyes.
My entrepreneurial drive took off at age 8… as a drug dealer
OK, not really but… That is exactly how the teachers treated me as a youngster.
Yeah, so, I may have smuggled enormous amounts of jolly ranchers, blow-pops, and candy bars behind elementary school walls for profit. Long before Rick Ross, “everyday I was hustlin’ “
My start was simple but not very common. I was too young to get a job, but I needed money. So instead of begging my family or looking for handouts, I did want any intelligent young man would do.
I came up with a way to put myself in between people and what they wanted.
For us at that age, Candy was King.
It was during that time period that I fell in love with being able to create cash flow on demand.
The more I sold, the grander the ideas got
I found I could sell anything to anybody. If I noticed a demand for it, I sold It.
Looking Back at it now, I know was treated like a drug dealer, but I was more addicted to selling then people were hooked buying from me.
I sold candy, laser pens, noise makers, magazines… the list goes on and on.
But then something really strange happened.
At age 15, I was finally old enough to actually get a job. And I had this really ingenious idea that I could actually generate a steady cash flow if I worked for someone else.
And I have to admit it, getting that first job really felt great… For about 2 days.
I know it might sound crazy to some but, I was already psychologically unemployable at age 15. I hated work. I hated being put at the mercy of someone else’s time clock. But like most people… I didn’t quit.
Looking back at that moment, It makes me feel like I was living a lie. I was giving my all for something I really didn’t like. For people who didn’t really even care. And for what?… Consistency?!?.
And I was Officially Just Another Wage Slave
Like everybody else my life had begun to generate monthly bills.
And As Everyone soon finds out in life, bills are like weeds. It doesn’t matter how much you try to get rid of them, another one pops up in the old one’s place.
That’s ultimately where the “NEED” to get a raise or a better paying job originates. At least until the one day you learn about a word called leverage.
I experienced true Leverage second hand in college when I met a man named Bruce Gerstein.
He was the franchise owner of all the Domino’s Pizza stores in the little college town of Tallahassee, FL.
I loved how he was able to come and simply BS with his store managers for less than an hour and still collect an impressive check.
I was amazed at how much he was able to pay himself just to cut paychecks, Eat pizza, and live life.
It was right then that I noticed how much money was possible in leveraging the time talents of others.
I thought to myself, “If only I could own a Domino’s Pizza store, I’d be set for life.” And I don’t mean that in a sarcastic way. I was literally hooked. I knew that if I could dedicate a few years to the Domino’s system like Bruce did, I could have everything he had and more.
So I went and got my blue shirt.
There’s a very good chance if you lived in Tallahassee, FL between 2002 and 2008 you saw me in my blue body tattoo. It wasn’t a shirt to me, Me and that shirt we inseparable.
Even though worked 60+ hours per week in it, I could always be found outside of work with it on as well.
That was until the Great News…
I was going to be a daddy…
In 2007, my amazing wife ran through an entire three-pack of pregnancy tests
(Like the first two were lying to her.)
The greatest gift to mankind was coming to a crib near me. I was ecstatic.
Family means the world to me and mine was blossoming into fruition before my very eyes.
There was only one problem…
I was working 60-70 per week. I was already barely spending time with my wife. And now our little one was on the way.
For me that equated to working twice as hard as before, because I knew there was a massive light at the end of the tunnel.
I figured, All I had to do was to whip my team into top shape and get the store running so smoothly that I would be able to enjoy more time at home when my little one arrived.
That was until my reality check walked in the door late on night.
I was robbed at Gunpoint the week before my son was born.
Oh and once again the night before he was born.
There was something about having an Uzi pointed at my face that made my reality brand new.
A reminder that life is precious and the tomorrow isn’t promised. Quite literally, all we have is NOW.
The next morning when I looked into my son’s squinting eyes for the first time, I realized literally within moments that my priorities were forever transformed from the need for more money into the need for more time.
Priority no. 1- Time
My Wife & I made the sacrifice to raise our little one near our family back in Tampa, Fl.
It is truly one the best decisions we’ve ever made.
But even the best decisions don’t immediately provide the best situations.
I was done with the Pizza world. I was done with long hours without my family.
I wanted to be there for every “first” my son had.
I’ve been there for his first words, his first steps, his first everything. And I wouldn’t trade it for all the money in the world.
But the fight between Money and Time raged on like the battle against the fabled Hydra.
As I slaughtered one head and turned to fight the next, the other doubled in strength
The hydra finally got the best of me on November 1, 2009, in the form of an eviction notice on our front door.
We were 3 months behind on rent and out of options.
We had borrowed money from every friend, every family member, and every government agency that was willing to help.
The Sheriff came one cool November morning to help us remove our stuff.
My wife, my son, and I were homeless from November 2009 until July 2010. We were extremely blessed by our church and their support. And by our friends and family that lent helping hands and even helped us with temporary roofing over our heads.
It was during this time that we ran to the internet. And we’ve never looked back…