What’s Your Why ?!?

In my industry, I am faced with posing a very important question to everyone I come in contact with. That question, stated a thousand different ways is: What is your WHY? Unfortunately, as I ask the question, I have to keep in mind that most people are ready to fire off a shallow answer like they were built with a hair trigger. For most people, their pre- cocked answer is they just need more money. But like one of my mentors Mark Wieser, would say, "Money is just dirty paper, right". People have to be reminded that money is merely a ...